Tata Motors SOUL (SUV Owners United League) announced the commencement of its upcoming SOUL "Iconic Kutch Drive, Desert Trail, Bhuj" from 9th to 14th February 2020. The SOUL members are all set to experience the unprecedented beauty of the White Desert of Kutch, coupled with the festivities of Rann Utsav, visits to Kala Dungar and Mandavi shipyard, Modhera Sun Temple and a historic trip to the Harappan ruins at Dholavira.

Speaking about the event, Mr. Vivek Srivatsa, Head-Marketing, Passenger Vehicles Business Unit, Tata Motors, said, "Since its inception, SOUL has become a symbol of adventure and an exhilarating driving experience for Tata SUV owners. We are thrilled to begin this year with a voyage to the iconic salt desert terrain of Kutch in Bhuj, Gujarat. This will be a memorable experience for our SOUL owners as they explore the magnificent terrain and extravagant culture of Kutch in the company of like-minded driving enthusiasts."

Flagging off from Ahmedabad, 11 participants will travel in a convoy of 5 Tata SUVs (Harrier, Hexa, Safari), giving the Tata SUV owners an experience of a lifetime. These adventure seekers will get to drive more than 1500 kilometers, along the breathtaking salt desert of Kutch and experience the exceptional terrains of the state.

Tata SUV Owners United League (SOUL), a community program of Tata SUV owners from Tata Motors brings together like-minded people and rekindles their spirit of adventure by taking them for driving trips to some of the most breath-taking landscapes along with various service privileges. Since its inception in 2012, the community has grown to close to 15000 proud members.

About Tata Motors

Tata Motors Limited (BSE: TATAMOTORS), a USD 45 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. Part of the USD 100 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 109 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.

With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, the UK, Italy and Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.