Focusing on Customers & Products
 
MAJOR LAUNCHES DURING THE YEAR
PASSENGER VEHICLES COMMERCIAL VEHICLES
  • Tata Vista D90, a sportier, powerful hatchback
  • Tata Safari Storme, the Real SUV
  • Tata Manza, a Club Class sedan
  • Tata Aria Pure LX
  • Nano Special Edition
  • Tata Indica eV2, the most fuel efficient hatchback in its class
  • Tata Xenon Pick-up, a stylish and rugged workhorse
  • Tata LPT 3723, the first 5-axle rigid truck in the country, in the 10x4 configuration
  • Tata PRIMA 4938 tractor
  • Tata PRIMA 3138K tipper
  • Tata PRIMA 4923
  • Tata PRIMA 4023 tractor
  • Tata LPK 3118 tipper

In addition to improving our operational efficiencies, we enhanced customer engagement through focused marketing campaigns and refreshing showroom decor and the sales experience.

Moreover, a system of key account management allows us to reach out to customers to address specific concerns and gain insights into their experience with their vehicles.

In the Commercial Vehicle segment we cemented our leadership through a series of launches. These launches were supported by:

  • the launch of a telematics programme to enhance productivity
  • an increased focus on AMC and our non-vehicle business
  • a best-in-class warranty assurance and
  • an increase in our service network by adding 400 new touchpoints

In our Passenger Vehicle segment attractive offers of select models such as the Manza Club Class and the Indica eV2 drove increased mindshare among customers.

Additionally, we revamped the Concorde showrooms in Prabhadevi, Mumbai, and South Extension, New Delhi and Pune to engage our customers and improve their purchase experience.

In order to remain relevant to our customers, we launched HORIZONEXT. An aggressive customer-focused strategy, HORIZONEXT aims to provide the best customer experience

  • from best vehicle experience tob superlative purchase experience
  • technology-intense after-market service support.

Even as we work towards our nextgeneration product pipeline, we are bringing best-in-class vehicle experiences across different categories to enhance some of our great brands. With HORIZONEXT, we begin this exciting journey that will see several pioneering products and services for the ever-evolving customer.